Marketo Certified Expert Certification Practice Test

Which targeting method is NOT available when using Smart Lists in Marketo?

1. Multi-criteria filtering

2. Geolocation filtering

3. Behavioral filtering

4. A/B testing

The correct answer is: A/B testing

The correct option highlights that A/B testing is not a targeting method available when using Smart Lists in Marketo. Smart Lists are used for segmentation and targeting by creating lists of leads based on various criteria. The focus of Smart Lists is to identify and manage leads dynamically based on their attributes and activities. Multi-criteria filtering, geolocation filtering, and behavioral filtering all fall under the purview of Smart Lists. Multi-criteria filtering allows marketers to set up complex rules to segment their audience based on multiple attributes or actions. Geolocation filtering helps in targeting users based on their geographic location, while behavioral filtering focuses on user actions, such as page visits or email opens, to determine targeting criteria. In contrast, A/B testing is a separate function primarily used for testing different versions of a campaign to see which one performs better, rather than a method for targeting leads in a Smart List. This distinction is essential because while A/B testing can inform future targeting strategies based on performance, it does not serve as a method for directly filtering and segmenting leads in real-time.