Marketo Certified Expert Certification Practice Test

Which report should a marketing manager use to determine the best conversion rate from a landing page A/B test?

1. Event Registration Report

2. Landing Page Activity Report

3. Form Conversion Report

4. Landing Page Performance Report

The correct answer is: Landing Page Performance Report

The Landing Page Performance Report is the appropriate choice for a marketing manager seeking to determine the best conversion rate from a landing page A/B test. This report provides comprehensive insights into how well each version of the landing page is performing in terms of engagement and conversion metrics. It allows users to analyze key performance indicators such as the number of visits, conversions, and conversion rates for different landing page variants. In the context of an A/B test, the primary goal is to assess which version of the landing page yields a higher conversion rate. The Landing Page Performance Report effectively tracks these metrics, showing side-by-side comparisons that highlight the strengths and weaknesses of each version. This level of detailed analysis is crucial for making data-driven decisions about which landing page design or content strategy to implement going forward. Other reports like the Event Registration Report or Form Conversion Report focus on specific events or forms rather than the broader performance of landing pages in general. The Landing Page Activity Report, while providing some relevant data, does not fully encompass the comprehensive metrics needed to evaluate conversion success in an A/B testing scenario. Therefore, the selection of the Landing Page Performance Report is a strategic choice, enabling a thorough assessment of conversion rates stemming from the A/B test on landing pages.