Marketo Certified Expert Certification Practice Test

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Which report provides conversion percentages based on a form fillout?

Leads by Month Report
Web Page Activity Report
Landing Page Performance Report
Email Link Performance Report

The correct answer is: Landing Page Performance Report

The Landing Page Performance Report is the correct choice because it specifically focuses on tracking the performance of landing pages, which frequently involve form fillouts. This report provides insights into key metrics such as the number of visits, the number of form completions, and the overall conversion percentage. As a result, marketers can evaluate how effectively landing pages are at converting visitors into leads through form submissions. In contrast, the other reports serve different purposes. The Leads by Month Report typically analyzes lead generation trends over time without specifically addressing conversion rates related to forms. The Web Page Activity Report offers insights into user interactions with web pages generally, but it does not hone in on form fillouts. Lastly, the Email Link Performance Report evaluates the effectiveness of links within emails but does not focus on landing pages or form submissions. Thus, the Landing Page Performance Report stands out for its targeted analysis of form-related conversion percentages.