Marketo Certified Expert Certification Practice Test

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Which of the following is not a goal of using SEO strategies?

Increased quantity of traffic
Improved visibility in search engines
Enhanced user engagement on social media
Higher conversion rates from visitors

The correct answer is: Enhanced user engagement on social media

The identification of enhanced user engagement on social media as not a primary goal of SEO strategies is based on the fundamental purpose and focus of SEO. Search Engine Optimization primarily aims to improve a website's presence in organic search results, which directly contributes to an increase in the quantity of traffic and improved visibility in search engine results. By optimizing a website’s content, structure, and technical aspects, SEO practices are designed to attract more visitors directly from search engines. This traffic increase is closely tied to higher conversion rates, as more relevant visitors can lead to a more significant number of successful transactions or actions taken on a website. While SEO can positively affect social media engagement indirectly—because improved visibility can lead to more shares or social interactions—enhanced user engagement on social media platforms itself is not an objective of SEO. Social media marketing has its own strategies and measures, making it distinct from the primary aims of SEO. Thus, the correct answer lies in recognizing that social media engagement falls outside the core goals targeted by SEO efforts.