Marketo Certified Expert Certification Practice Test

Which of the following is categorized as an "add choice" in the send email flow step of a Marketo campaign?

1. Random sample

2. Wait

3. Change data value

4. Remove from flow

The correct answer is: Random sample

The categorization of "add choice" in the send email flow step of a Marketo campaign refers to the option that allows marketers to include additional criteria for determining how certain leads or contacts will receive an email. In this context, the choice of random sample plays a crucial role because it enables the campaign manager to define a segment of their audience that will receive the email, based on a percentage of random contacts from the predefined list. This can be particularly useful for conducting A/B testing or ensuring that the email reaches a diverse subset of recipients without bias. In contrast, options such as wait, change data value, and remove from flow serve different purposes. The wait function pauses the flow for a defined period, the change data value modifies a lead's information or status, and remove from flow excludes specific leads from further action within that flow step. Thus, these options do not fit the "add choice" criteria, as they do not facilitate the inclusion of leads for email sending in the same manner as the random sample choice does.