Marketo Certified Expert Certification Practice Test

Which of the following actions would NOT be performed by a Smart Campaign?

1. Triggering an email

2. Updating lead data

3. Creating a landing page

4. Adding a lead to a list

The correct answer is: Creating a landing page

A Smart Campaign in Marketo is designed to automate marketing tasks based on specific criteria and triggers. It can engage leads and manage their data effectively by executing various actions tailored to marketing strategies. Creating a landing page, on the other hand, is a task that falls outside the scope of a Smart Campaign's capabilities. It typically requires manual intervention or use of specific tools within Marketo's design functionalities, like the Design Studio. The focus of a Smart Campaign is more about reaction and interaction with leads once they have engaged with a campaign or met certain criteria, rather than building new assets like landing pages. In contrast, triggering an email, updating lead data, and adding a lead to a list are actions that a Smart Campaign can perform. These actions directly relate to the workflow of nurturing leads and managing their data based on their interactions. Therefore, while Smart Campaigns can handle many automated processes, the creation of a landing page is not part of those automated actions.