Marketo Certified Expert Certification Practice Test

Which action should NOT be used in a Smart Campaign flow?

1. Change score

2. Send email

3. Check duplicate

4. Submit form

The correct answer is: Submit form

In the context of a Smart Campaign flow within Marketo, submitting a form should not be utilized as a flow action. Smart Campaigns are designed primarily to automate tasks and manage leads based on certain criteria, but submitting a form is inherently an external action that takes place when a user interacts with a landing page or asset. When a form is submitted, it typically triggers actions like data collection or lead scoring automatically, rather than being an action initiated within the flow of a Smart Campaign. The main purpose of flows in Smart Campaigns is to execute tasks such as sending emails, changing scores, or checking for duplicates, which are all internal actions that can be managed readily within the overall campaign structure. In contrast, actions like changing scores, sending emails, and checking for duplicates are all suitable for flow execution, as they help in tracking lead engagement and ensuring data integrity within the Marketo platform.