Marketo Certified Expert Certification Practice Test

When adding a custom column to a report, where does the data originate from?

1. Smart List

2. Static List

3. Imported List

4. Drill down data

The correct answer is: Smart List

The correct answer indicates that when adding a custom column to a report, the data comes from a Smart List. A Smart List in Marketo is a dynamic list that is built based on specific criteria or filters applied to the contacts in your database. When a custom column is added to a report, it allows for the visualization of data that is actively updated based on this criteria. This ensures that the report reflects the most current data and insights for the audience defined within that Smart List. Smart Lists are particularly effective for reporting purposes because they can leverage real-time data and are often used for segmenting your database. By utilizing the attributes and behaviors tracked within the Smart List, marketers can gain deeper insights and create meaningful reports that inform strategic decisions. While other options may relate to data handling within Marketo, they do not serve as dynamic sources for report columns in the way a Smart List does. Static Lists, for example, contain a fixed set of contacts that do not update automatically, which limits their usefulness for dynamic reporting. Similarly, imported lists involve data that has been manually added and may not reflect real-time changes or behaviors. Drill down data typically refers to detailed information obtained after selecting a specific data point in a report, rather than being the origin of data