Marketo Certified Expert Certification Practice Test

What type of list is generated based on specific criteria and is updated in real-time?

1. Static List.

2. Smart List.

3. Campaign List.

4. Dynamic List.

The correct answer is: Smart List.

A Smart List is generated based on specific criteria and is updated in real-time to reflect the most current data within the Marketo platform. This type of list allows users to set criteria, such as demographic information, behaviors, or engagement levels, and automatically includes leads who meet these criteria. As leads' data changes—such as when they engage with emails or fill out forms—the Smart List will update to include or exclude those leads accordingly. This capability allows marketers to create highly targeted campaigns that reflect the current state of their database without the need for manual intervention to refresh the list. In contrast, static lists are fixed at the time of creation and do not change over time. While campaign lists can be used in specific marketing efforts, they do not necessarily have real-time updates like Smart Lists. Dynamic lists are also not a recognized standard term in Marketo, reinforcing the effectiveness and flexibility that Smart Lists provide for managing lead data dynamically.