Marketo Certified Expert Certification Practice Test

What happens when a list is deleted in Marketo?

1. Does not delete the leads in the database

2. Deletes leads from the database

3. Deletes leads from a Smart List

4. Deletes leads from a Program

The correct answer is: Does not delete the leads in the database

When a list is deleted in Marketo, it does not delete the leads in the database. Lists in Marketo serve primarily as a way to organize and segment leads for marketing efforts, but they do not directly correspond to the leads themselves in the database. When a user deletes a list, they are merely removing the organization of those leads, but the leads remain intact within the Marketo database for other activities, such as nurturing or scoring. This distinction is important because it allows marketers to manage and create different segments or campaigns without permanently affecting the underlying lead data. The deleted list can be thought of more as a temporary or visual grouping tool rather than a permanent deletion of the actual lead records. Consequently, the integrity and availability of lead data are maintained, enabling marketers to utilize that data in future campaigns or efforts.