Marketo Certified Expert Certification Practice Test

Disable ads (and more) with a membership for a one time $2.99 payment

Study for the Marketo Certified Expert Certification. Enhance your skills with multiple choice questions and detailed explanations. Ensure your success with confidence!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

The System Smart List "Possible Duplicates" uses which attribute by default?

Last Name
Full Name
Email address
ID

The correct answer is: Email address

The "Possible Duplicates" smart list in Marketo is designed to identify potential duplicate leads based on certain key attributes. By default, it uses the email address as the primary identifier because an email address is unique to each individual and is generally the most reliable method for distinguishing between different records. This helps ensure that the system can accurately assess whether two records might represent the same person, considering that multiple records for the same individual could exist in the database. Other attributes, such as last name or full name, could lead to false positives since they are not unique identifiers. Two individuals can have the same last name or even full name, which doesn't guarantee they are the same person. Using unique attributes like email addresses minimizes that risk and improves the accuracy of duplicate detection in the system.