Marketo Certified Expert Certification Practice Test

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On which program type are communication limits applied by default?

Default
Event
Email Send
Event with webinar

The correct answer is: Email Send

Communication limits are applied by default to the Email Send program type. This is because Email Send programs are designed specifically for sending marketing emails and are subject to compliance with user preferences regarding the frequency and type of communication they receive. Marketo implements communication limits to ensure that recipients do not feel overwhelmed by too many emails, which helps maintain good engagement and can prevent unsubscribes. This feature is particularly crucial for email marketing strategies to foster positive relationships with prospects and customers. In contrast, other program types may not have these strict limits applied by default, as they may serve different purposes. For instance, Default programs are generally used for creating operational flows, while Event and Event with Webinar programs might focus on lead management around specific activities rather than direct email engagement. Communication limits are primarily associated with the direct marketing aspects found in Email Send programs.