Marketo Certified Expert Certification Practice Test

In a Smart List with the filter set to "Visited Webpage" for "blog.marketo.com", which leads are included?

1. Only leads that opted into web tracking.

2. All anonymous leads that visited blog.marketo.com.

3. Both known and anonymous leads that visited blog.marketo.com.

4. All known leads that visited blog.marketo.com.

The correct answer is: All known leads that visited blog.marketo.com.

Selecting "Visited Webpage" as a filter in a Smart List for "blog.marketo.com" ensures that you are capturing leads who have interacted with your specified webpage. The correct choice captures all known leads, meaning those who have been identified in your database and linked to their actions through tracking capabilities. When users are marked as known, it indicates that they have engaged with your content in ways that allow Marketo to associate their browser activity with their lead record. In this case, the filter would indeed return these known leads that have visited the designated URL. In contrast, anonymous leads, which consist of users who have not filled out any forms or identified themselves to your system, might also visit the same webpage, but they wouldn't show up in the filter if it specifically targets known leads. Thus, the filter's output limits the results to identified records while excluding anonymous interactions from the list. Therefore, the focus on known leads is vital when determining the impact of content engagement in tracked scenarios.