Marketo Certified Expert Certification Practice Test

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Study for the Marketo Certified Expert Certification. Enhance your skills with multiple choice questions and detailed explanations. Ensure your success with confidence!

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How does Marketo track lead activity on webpages?

Acquisition status
Google Analytics
Munchkin code
CNAME

The correct answer is: Munchkin code

Marketo utilizes Munchkin code to track lead activity on webpages effectively. Munchkin is a JavaScript tracking code that can be added to a website to capture visitor interactions and behaviors. When the Munchkin code is embedded in the website, it collects data on various activities, such as page views, form submissions, and clicks, which are crucial for understanding how leads interact with the content. This tracking capability allows marketers to monitor lead engagement, assess the success of campaigns, and refine marketing strategies based on user behavior. The data collected through Munchkin can be associated with individual leads in the Marketo database, enabling the creation of personalized marketing experiences and targeted follow-ups. While other tools and methods like acquisition status, Google Analytics, and CNAME can serve analytical or SEO purposes, they do not provide the same level of granular insight into specific lead activities directly within Marketo's ecosystem as the Munchkin code does. Thus, it stands out as the essential component for tracking lead activity on webpages within the Marketo platform.