Marketo Certified Expert Certification Practice Test

A marketer wants to use tokens to add more personalized text to a Landing Page. How can the marketer do this?

1. From the Insert Elements menu

2. By selecting New Token in the Property Sheet

3. From the Page Elements menu

4. By going to Landing Page Actions > Tokens

The correct answer is: From the Insert Elements menu

The choice to use the Insert Elements menu for adding personalized text to a Landing Page correctly emphasizes the functionality of tokens within Marketo. When marketers want to insert tokens—dynamic placeholders that can be replaced with specific values—they can easily access them through the Insert Elements menu. This method allows the marketer to seamlessly integrate tokens into the content of the landing page, enhancing personalization for the audience. The Insert Elements menu is designed to streamline the process of including various components in landing pages, such as text, images, and tokens. By choosing the relevant token from this menu, marketers can ensure that the text on the landing page reflects personalized information that could vary depending on the visitor’s data or attributes, thus improving engagement. In contrast, while other options mention different methods or locations within the platform, they do not specifically highlight the straightforward approach of utilizing the Insert Elements menu for this task. This underscores the importance of understanding the resources available in Marketo to effectively personalize content and improve marketing effectiveness.